Trainers Advert

This is the advert that I created for the task. In this advert, the shoe has a smiley face that has been edited on to look like it has been drawn on. This communicates that the shoes can be designed by the buyer of the shoe so that they can design the shoes in different ways. The background of the image is a wall with graffiti art sprayed on. This also says to the audience that the shoes can be designed in different ways by the person who has bought the shoe, like the people designed the graffiti art on the wall. In the main image, which is the shoes and the persons legs, I decided to leave the legs in the image with the shoes to make it look like a person walking. I left the legs on so that the audience could feel a bit more connected to shoe as another person is using the shoes. It also shows to the audience that the shoes work fine and gives them an idea on what the shoes would look like if they were being worn.

For the text, i used words that looked like handwriting. This was also to follow the idea that the audience can draw on the shoes to design them however they want. It also was to fit the background, which featured a lot of graffiti, so I thought using a font that looked handwritten brought everything together. For the text 'streets' I originally wanted the colour to be purple, however it didn't stand out well enough against the background, so i added the same text, but white, behind it to make the text stand out more to catch the audiences eye. I used purple for this font because purple is a unisex colour, so it shows to the audience that anyone can wear these shoes. For the text 'creative' I again used a font which looked like hand writing so it fitted in with the rest of the advert. I used a bubble font with plain white in the middle, i then coloured different dots in the text using a paintbrush tool which was shaped like the spray of a spray can which made the text stand out whilst also fitting in with the creative and drawing theme, this also shows to the audience that you can use different materials to design the shoes.

For the slogan, i used 'Be creative, always' which makes it clear to the audience that you can do whatever you want on the shoes. It also uses the name of the shoe, which is 'creative' which helps it fit with the advert so it isn't out of place. The slogan that I made is a simple and short slogan, but it conveys the idea of the shoe well. I created my slogan like this so that it was memorable but also easy to understand. I placed it under the image if the shoes so that it was the next thing that the audience saw after looking at the main image. This helps keep the audiences attention on the advert which encourages them to buy the shoe as they will probably remember the advert for longer. I again used a font for the slogan that looked handwritten so that it kept with the theme of being able to write on the shoe. Behind the text, I added effects, such as drop shadows that made the text stand out. This also helps catch the audiences attention.