Trainers Advert

This is the advert that I created for the task. In this advert, the shoe has a smiley face that has been edited on to look like it has been drawn on. This communicates that the shoes can be designed by the buyer of the shoe so that they can design the shoes in different ways. The background of the image is a wall with graffiti art sprayed on. This also says to the audience that the shoes can be designed in different ways by the person who has bought the shoe, like the people designed the graffiti art on the wall. In the main image, which is the shoes and the persons legs, I decided to leave the legs in the image with the shoes to make it look like a person walking. I left the legs on so that the audience could feel a bit more connected to shoe as another person is using the shoes. It also shows to the audience that the shoes work fine and gives them an idea on what the shoes would look like if they were being worn.

For the text, i used words that looked like handwriting. This was also to follow the idea that the audience can draw on the shoes to design them however they want. It also was to fit the background, which featured a lot of graffiti, so I thought using a font that looked handwritten brought everything together. For the text 'streets' I originally wanted the colour to be purple, however it didn't stand out well enough against the background, so i added the same text, but white, behind it to make the text stand out more to catch the audiences eye. I used purple for this font because purple is a unisex colour, so it shows to the audience that anyone can wear these shoes. For the text 'creative' I again used a font which looked like hand writing so it fitted in with the rest of the advert. I used a bubble font with plain white in the middle, i then coloured different dots in the text using a paintbrush tool which was shaped like the spray of a spray can which made the text stand out whilst also fitting in with the creative and drawing theme, this also shows to the audience that you can use different materials to design the shoes.

For the slogan, i used 'Be creative, always' which makes it clear to the audience that you can do whatever you want on the shoes. It also uses the name of the shoe, which is 'creative' which helps it fit with the advert so it isn't out of place. The slogan that I made is a simple and short slogan, but it conveys the idea of the shoe well. I created my slogan like this so that it was memorable but also easy to understand. I placed it under the image if the shoes so that it was the next thing that the audience saw after looking at the main image. This helps keep the audiences attention on the advert which encourages them to buy the shoe as they will probably remember the advert for longer. I again used a font for the slogan that looked handwritten so that it kept with the theme of being able to write on the shoe. Behind the text, I added effects, such as drop shadows that made the text stand out. This also helps catch the audiences attention.

Mise en Scene

Mise en Scene (placing on stage) is a French term. It means the use of setting and location, decor, body language and movement, props and objects and costume and makeup in a scene. All of these things can communicate different things to an audience, from the genre of the film to character information.

In this clip, which is from ‘The Good, The Bad and The Ugly’, the scene is set in a western America setting. We can see this because of the rural looking sandy terrain, with a few patches of grass and wooden buildings. This tells the audience that the film is set in around the 1800’s as the buildings are wooden and aren’t modern, which is what you expect in a western type of film.

The décor in this clip is plain, simple and wooden. This suggest to the audience that the genre of the film is a western as this is décor that is expected to be seen in a western film because it was what was used to build buildings in the time period of when the film was set. It also suggests that the atmosphere of the film is quite quiet and simple like the buildings, however it can also change quickly when there is some action in the film.

Body language in this clip suggests how characters feel towards one another. In this case, all of the characters body language is quite distant from one another. The two characters walking together suggest that they might be on the same side, however they are walking with space in between them which suggests that they aren’t really friends. The other character walking towards these characters suggests that he either could be enemies with them, as in typical western films before a fight scene the two characters which are about to fight walk towards each other at a slow pace which is demonstrated in this clip. This character however could also be on the two characters side as he is wearing similar costume to them which is typical of a team who are about to fight against another team.

The prop in this clip is the gun. This suggests to the audience that the film is a western/action film, as guns suggest shootings. The guns also suggest to the audience that the characters are brave, powerful and intimidating as they are carrying guns around on their belts. The guns also suggest that the narrative of the film will involve death and fighting as guns are used to fight and to kill.

Objects in this scene are waggons and horses outside of the saloon. This also adds to the genre suggestion, which is that the film is a western film as stereotypical western films include all of these objects. There is also a wanted poster on the wall which expected in a western film. These objects also suggest that the genre of the film is action/western as the mode of transport in all western films is horse, as cars weren’t invented then. The horses also suggest that the characters are strong and talented, as it is suggested that they will be able to ride the horses with ease as they appear to be comfortable around the horses.

The clip also shows the audience the characters costume and makeup. The costume of the characters is old fashioned brown outfits with cowboy hats. These are all typical features of a stereotypical western film. These costumes show to the audience that the film is set in around the time of the civil war in America, which was in the 1800’s as this was a typical time era for western films to be set. It also tells the audience that the characters are cowboys which suggest that the characters are brave as most cowboys would fight each other. The character at the end however, is wearing a pale blue outfit without a hat, which is the opposite of what the other characters are wearing. This suggests that this character is a lot different to the other characters and is enemies with them, as he is different to them.

The makeup which is used in this clip is used to make the characters faces look more dirty. This suggests to the audience that the characters have travelled a long way, as it must of taken a bit of time to get that much dirt on the characters faces if this was a real life situation. The characters also having dirty faces suggests to the audience that the film is set in the 1800’s as it is clear that the characters don’t have frequent baths as showers hadn’t been invented.

 

Media Camera Movement

Tracking Shot

A tracking shot is when the camera moves backwards and forwards and is usually shot using dolly. A tracking shot is usually used to draw the audience into the action and to follow a character. In this video, which is from Kill Bill: Part 1, a tracking shot is used throughout the whole clip. However, the simplest  tracking shot in this clip is from 1.15. The camera follows the last woman from the stairs through the hallway and into the bathroom. This signals to the audience that the action will be in this room, as the camera also followed other characters into this room, such as the character in yellow. This also suggests to the audience that something will happen between these two characters as they have both been followed by the camera into the same room. The character in yellow and the last character to be followed by the camera in black are a contrast to each other as their outfits and their looks are completely different. This also suggests to the audience that something will happen between the two characters, which is most likely going to be bad.

Tilt

A tilt shot is when the camera either tilts up or down. This can create a sense of power, height. It can also follow a characters movement or where they are looking. This makes the audience follow where the character is going/ looking. In this clip, which is from Toy Story a tilt is used at 1.36, where the camera tilts downwards, when the character slides down the pipe against the side of the house. This makes the audience follow where the character is going. It also suggests to the audience that the action is going to happen where the character is going, which makes the audience follow the character.

Zoom

Zoom shots is when there is movement either into or away from a character or an object. In this video, there are several zooms from 0.52 onwards. The first zoom is when the first wolf stops running to howl. The camera then slowly zooms inwards to the wolf. The next few zooms are when more wolves start to howl. The camera then starts to zoom outwards from each of the wolves slowly. This is used to emphasise how many wolves there are. It also emphasises where the wolves are and how derelict and empty the setting is.

Arc Shot

An arc shot is when either a full circle or a semi circle is created around a character or object. This allows the audience to see other characters reactions in the scene. It also increases the intensity of the scene, as the camera is travelling around in a circle which makes the length of the scene seem longer. In this clip, the arc shot starts at 3.35, when the hat is placed on the main characters head. The camera then circles the character in a semi circle whilst the hat talks before it jump cuts to when the character starts to whisper. An arc shot is used here to create intensity and suspense, as we don't know what the hat is going to pick, and if the hat will pick the one we don't want him to pick. Using an arc shot here also allows the audience to see the other characters faces, which we wouldn't get it see if the arc shot wasn't used. This also adds suspense as the audience sees how many people are there and it makes the audience want the hat to pick the right house to avoid the main character being embarrassed and upset in front of all of the people.

Crane Shot

A crane shot is usually used so that the director of the film can follow the action in a vertical direction. The crane shot is used at 1.00 when the car is flying in the air and the camera follows it until the hook catches the bomb and it explodes. A crane shot was used here so that the audience could follow the action close up whilst it was in the air, instead of watching from the distance. This makes the audience feel more involved in the action and creates more suspense as to whether the character driving the car has survived, as the audience saw the bomb explode up close. It also creates more suspense when the hook hits the bomb, as the audience see it happen.

Pan

A pan shot is when the camera is moved left to right or vice versa. Pan shots are often combined with point of view shots, as the camera doesn't move along like it does in a tracking shot. In this clip, from 3.11 a pan shot is used. This is just after the character has put on the glasses and we are seeing from his point of view. The camera is then panning across the setting whilst an overlay of what the characters mission is. A pan shot is used here combined with a point of view shot to make the audience feel included and that because they have seen the character receive his mission, they must join him because they also know about his mission. It also makes the audience want to join him on the mission to find out whether his succeeds or not.

Media Camera Positions

High Angle

This GIF shows examples of stills using high angle shots. The stills are taken from the films, Shrek 2, James Bond and Titanic. High angle shots are when the camera is positioned above the camera in shot. Its used  to make the character appear small, weak, timid and more vulnerable than the audience and other characters. In the shot from Shrek 2, the cat has wide eyes and is looking up at the audience. This makes him look like he is begging another character for something. This makes him vulnerable because he wants something but only the other character can decide whether he gets it. In the shot from James Bond, the character is on the floor pointing his gun upwards. This makes him weaker and he has obviously been pushed to the floor by the other character and now the other character has the upper hand on him. The characters only defence now he is on the floor is his gun, which also makes him weaker as the other character will have other weapons like his hands and feet. The shot taken from Titanic makes the character in the still look vulnerable and weaker as he is smaller than the other characters and that is emphasised with the high angle shot.

Eye Level

Eye level shots are used so that some normality is there for the audience in the film. This GIF which features examples of eye level shots are stills taken from the films, Twilight and Alice in Wonderland. In the shot from the film Twilight, the character is looking at something confused. As the camera position is eye level, this makes the audience feel like they should also be confused, as the camera position is normality for the audience. It also makes us feel confused as the audience and the character have something in common, which is that they are both seeing from eye level. In the shot from the Alice in Wonderland film, the character is looking at something with an intrigued look on his face. This makes the audience want to know what the character is looking at as the audience and the character have something in common, which is that they are both seeing from eye level.

Low Angle 

Low angle shots are when the camera is placed below the character and is looking up at the character. This makes the character feel taller, more intimidating, more powerful and superior to the audience and other characters. These are some still shots using a low angle shot. These examples are taken from the films, Titanic, Shrek and Spiderman. In the shot from Titanic, all of the characters are higher than the audience. This makes the audience feel vulnerable and the characters look more powerful. The characters feel more powerful in this shot because they are talking about what they have to do. This makes the audience want to get involved in the conversation so they also know what to do, as they aren't involved in the conversation, they feel vulnerable. In the shot from the film Shrek, the character has opened his mouth to scare another one of the characters. This makes the character in the shot more powerful and intimidating as he is scaring somebody. In the shot from spiderman, the character is looking down at his suit deciding what to do. This makes him look more powerful because the audience may want to join in and help him make the decision, however they cant. This makes the character more powerful as he is the only one who will be able to make the decision and no one else can help him.

Point of view 

Point of view shots are when the camera is placed as though the audience is looking through a character in the films eyes. This makes the audience feel like they are involved in the scene which makes them relate to the film more. In the first shot, all of the characters are staring at the audience whilst they are sitting around a dinner table. This makes the audience feel involved in the scene which makes them more interested in the film. This can also make the audience feel slightly uncomfortable as all of the characters are staring at the audience like they have done something wrong, when actually the audience has done nothing. In the second shot, the two characters are involved in a conversation. The character behind the camera is sticking out his hand which makes it look like he wants to be involved in the conversation. As the audience and this character are both seeing the same thing, this also makes the audience want to be involved in the conversation, which also makes them want to be more involved int he film as well.

Over the shoulder 

Over the shoulder shots are when the camera is placed behind one of the characters and is filming the scene from over the shoulder of that character. This involves the audience in the scene more. However, this shot could potentially be slightly threatening and it may feel as though somebody is watching. Some of the examples in this GIF are from the films Mean Girls and Titanic. In the shot from Mean Girls, the camera is placed behind one of the characters shoulders and is facing the main character in the shot. This makes it obvious to the audience that these two characters are involved in a conversation. As the camera is placed behind one of the characters shoulders, it makes the audience feel like they are part of the conversation, however not all of the characters know. This could make the audience feel uncomfortable, like as though someone is watching. This applies to all of the examples used in this GIF. In the shot from Mean Girls the main character in the shot looks as though she is explaining something to the other character. This makes the audience feel like they want to be involved in the conversation also to find out what the character is explaining to the other character. In the shot from Titanic, the main character in the shot looks surprised at something that the other character is saying. This makes the audience want to be involved properly in the conversation to hear what the character is saying to the main character in the shot.